We’re not about the money. We’re about relationships.

We achieve an overall average of 19.86% after a period of 6 months, with the average % being 11.94% after the first month. This of course varies based on niche, strength of brand, number of SKU’s for cross-selling/upselling purposes, repeat buyer percentage, average order value and lifetime customer value. For example, for our biggest client BlendJet; we achieve 22% in total from email marketing, but at the same time, provide them with an x18 ROI on their spend with us. For other brands we achieve a higher % from email, but lower xROI due to their monthly revenue. 

The short answer is yes. The more complex answer is no. We don’t know of a better email marketing provider with the infinite possibilities Klaviyo provides, alongside data reporting, split testing, branching flows, segmentation, subscriber profiling and ease of template creation. However, there may be a unique situation where we can consider a different ESP, but it would be at a higher price tag. 

When we send a campaign to a certain segment, we usually have 3 subject lines. Each subject line is sent to 33% of the subscribers. After the campaign is sent we go and check the results to see which subject line had the highest open rates. 

The next day we re-send the same campaign with the winning subject line to those that didn’t open the initial campaign. The key here is to change the order of the words slightly or to change one word so that Gmail doesn’t stack the emails as one.

We can create an unlimited number of flows. The most popular ones which we have noticed get the best results include, 

• Welcome flow 
• Cart abandonment 
• Browse Abandonment 
• Add to Cart 
• Post Purchase (split count) 

And other advanced flows include, 

• Win-back – customers that purchased but then didn’t for 60 days 8
• Re-engagement – customers that haven’t purchased at all for 60 days ● VIP flow – feel special for having ordered 3 times ie, how they are important etc ● Referral flow 
• Product specific cart abandon/post purchase flow 

We can custom create flows, provide a flow optimisation service which includes split testing two at a time, and add new cross selling/upselling flows on an ongoing, regular basis.

Yes. This can be done at the point in which we have practically agreed on a strategy between us, you have verbally agreed the pricing and this is the final step. We treat our clients with the utmost confidentiality and will ensure we put you in touch with a credible store owner.

The average time that our AM’s have been with Drop Zero Digital is 10 months, but only because we have not been around for longer than 1 year. 

We have a strict hiring process and you can review this process. In a nutshell, out of between 100 to 200 applicants, typically only 5 people make it through to be an Account Manager with us. 

We then provide them with high level marketing and Klaviyo training, even if many of them already have experience in these fields. 

35% of our total workforce are highly experienced Klaviyo Gurus aka Account Managers, who have undertaken at least 2 months of intensive training to be in their respective positions. We also have x3 Klaviyo Experts who work under the Account Managers as apprentices, alongside Junor Account Managers (JAM’s) who are in training to become fully-fledged AM’s. It can take them between 6 to 12 weeks to become fully certified AM’s until they are trusted to manage a client on their own. 

Before we can provide pricing, we need to understand a few things in relation to your current email marketing habits, performance, processes and whether you are open-minded to a new way of seeing email and how things can be improved. We do have pricing guidelines however it would be irrelevant to discuss this before a call. 

There is only a set up/onboarding fee if you utilise Drop Zero Digital for campaigns/list management only. Otherwise, if you hire us for flows or a combination of flows/campaigns there is no set up fee. 

1. Assign you to an Account Manager 
2. Acquire all necessary access details. 
3. Undertake a quality check of your campaigns, flows, website, competitor analysis. 
4. Prepare the first-look plan 
5. Prepare 3 variations of email/flow templates 
6. Attend an Action Plan Call between yourself, the Senior Account Manager and Account Manager 
7. We’ll develop and submit a Copy Guidelines document for you to review 
8. Assign a Designer to prepare your Design Guidelines document. 
9. Brief and begin creating all the flows (the mutually agreed most important one first)

For a select few clients, based on a number of variables, we can offer a small percentage of campaign revenue share alongside a fixed monthly cost. 

This completely depends on your niche, subscribers, brand, and product pricing; however you should be aiming to send at least 2 to 3 emails per week and in a careful, segmented fashion.

If we mutually agree that Drop Zero Digital can help you, we can either undertake a low-cost strategy audit or free technical audit, and provide you with a proposal that includes pricing estimates based on our expert guidance, or if you already have a specific brief or strategy, we can custom price this for you. 

With onboarding included (preparing the guidelines, client research etc), it takes up to 4 to 6 weeks to get the flows ready, if everything goes smoothly. This means that the copy and design is approved without any major fixes. The more the fixes, the longer the process. Normally the flows are done in 30 days, but it could be more based on the above.

To get started, we require your full name and address to include on the contract, have you sign both this Contract and a Statement of Works and to provide us with your access details to your Klaviyo store, Shopify (or other related platform) details and any other relevant information required. 

We will then introduce you to your Account Manager who will book the first Action Plan call within a few days of the payment, where we undertake the deep dive mentioned within the onboarding process.

No problem! We can still help you.

This is possible, once we have written agreement that you are happy to proceed based on the pricing/agreed roadmap.