How to Segment Your Email List for Better Targeting and Engagement
Growing your subscriber list is the goal for most businesses, but building is only the start when it comes to getting the most from your email marketing. Next, you need to know how to segment your email lists to ensure you're constantly engaging your audience....
5 Expert eCommerce Email Marketing Tips You Need to Know in 2025
Email marketing for eCommerce business has always been a highly lucrative route to market. In fact, the average return on investment for every $1 spent on email marketing is $36. But to truly optimise your sends, you need these 5 things. Getting the email...
What Are CTAs in Email Marketing? A Brief Guide to Call-to-Action’s
You've probably heard the term 'CTA' a million times when marketing your brand. But what are CTA's in email marketing and how can they help drive revenue? A call-to-action (aka CTA) is something you've probably heard a lot in the online marketing world. And, by...
How To Improve Your Email Marketing Campaigns: 6 Proven Expert Tips
We are an award-winning email marketing agency, so we know a thing or two about how to improve email marketing campaigns. So, we thought we'd share the knowledge and give you our top tips for getting more from your strategy. Our tailored email marketing strategies...
Nurturing Or Selling in Email Marketing: Which is Better For eCommerce Brands?
One of the questions you may repeatedly hit upon when it comes to developing effective email marketing centres around nurturing or selling to your customers. Should you be doing one more than the other? What is the best approach to upping your email ROI? According...
How to Collect Emails: 13 Simple Strategies For Building Your Subscribers
Knowing how to collect emails is the biggest skill for eCommerce marketing teams. Growing your business's subscriber list can mean the difference between stagnating and driving revenue. It’s predicted that by 2026, there will be an estimated 4.73 billion email...
3 Best Email Automation Strategies For eCommerce: Campaigns That Convert Like Crazy
Allow us to introduce you to three of the best email automation strategies for eCommerce brands that will have your customers wondering how you know them so well. To be clear and to the point: email automation is not about forcing conversions. But, by implementing...
Customer Loyalty Programs: A Key to Driving Repeat Purchases
Customer loyalty programs are like a secret sauce to keeping your consumers happy and feeling as though you know them inside out. Here's why they're so important and how to implement them at your brand. Repeat customers are your business’s most valuable asset....
How to Write Email Subject Lines That Convert: 6 Top Tips For eCommerce Brands
You spend too long creating killer email sends for them to just sit in your prospects' inbox or worse - be bulk deleted. Our six tips on how to write email subject lines for eCommerce brands tell you everything you need to start winning the open rate battle. The...
eCommerce Email Design That Converts: How to Make Your Emails Stand Out
On average, your prospects receive around 120 emails per day. So, your eCommerce email design needs to be bang on to ensure you stand out in that crowded inbox - and get clicked. In a sea of emails, how do you ensure yours is the one that stands out, sparks...