Growing your subscriber list is the goal for most businesses, but building is only the start when it comes to getting the most from your email marketing. Next, you need to know how to segment your...
DZD Blog
Discover more with the latest articles, news, and features on digital marketing
5 Expert eCommerce Email Marketing Tips You Need to Know in 2025
Email marketing for eCommerce business has always been a highly lucrative route to market. In fact, the average return on investment for every $1 spent on email marketing is $36. But to truly...
What Are CTAs in Email Marketing? A Brief Guide to Call-to-Action’s
You've probably heard the term 'CTA' a million times when marketing your brand. But what are CTA's in email marketing and how can they help drive revenue? A call-to-action (aka CTA) is something...
How To Improve Your Email Marketing Campaigns: 6 Proven Expert Tips
We are an award-winning email marketing agency, so we know a thing or two about how to improve email marketing campaigns. So, we thought we'd share the knowledge and give you our top tips for...
Nurturing Or Selling in Email Marketing: Which is Better For eCommerce Brands?
One of the questions you may repeatedly hit upon when it comes to developing effective email marketing centres around nurturing or selling to your customers. Should you be doing one more than the...
How to Collect Emails: 13 Simple Strategies For Building Your Subscribers
Knowing how to collect emails is the biggest skill for eCommerce marketing teams. Growing your business's subscriber list can mean the difference between stagnating and driving revenue. It’s...
3 Best Email Automation Strategies For eCommerce: Campaigns That Convert Like Crazy
Allow us to introduce you to three of the best email automation strategies for eCommerce brands that will have your customers wondering how you know them so well. To be clear and to the point: email...
Customer Loyalty Programs: A Key to Driving Repeat Purchases
Customer loyalty programs are like a secret sauce to keeping your consumers happy and feeling as though you know them inside out. Here's why they're so important and how to implement them at your...
How to Write Email Subject Lines That Convert: 6 Top Tips For eCommerce Brands
You spend too long creating killer email sends for them to just sit in your prospects' inbox or worse - be bulk deleted. Our six tips on how to write email subject lines for eCommerce brands tell...
eCommerce Email Design That Converts: How to Make Your Emails Stand Out
On average, your prospects receive around 120 emails per day. So, your eCommerce email design needs to be bang on to ensure you stand out in that crowded inbox - and get clicked. In a sea of...
5 Key Customer Retention Strategies to Help Battle Rising Ad Costs
Ads are expensive. Generating new leads costs eCommerce businesses a fortune every year. But, you know what's better than spending out on pricey ads? Keeping your current subscribers happy. Here are...
How We Delivered A 79% Increase in Email ROI for Tuffwraps
Find out how implementing our email marketing campaign improvements yielded a stellar ROI for gym equipment and powerlifting brand Tuffwraps. Increasing email return on investment is a huge...
How Our Innovative Approach Earned a Best Loyalty-Focused Flow Nomination at the Klaviyo Klicks Awards
Our unique approach to email marketing has been recognised in the Best Loyalty-Focused Flow category at the Klaviyo Klicks Awards. Making an impression in the world of digital marketing is no easy...
eCommerce Popups: 3 Top Tips to Grow Your Subscribers
eCommerce popups have a mixed reputation with regards to success rates. But, when used correctly, they can be your email marketing campaign’s biggest ally - and a huge subscriber driver. eCommerce...
How to Create Personalised Email Campaigns That Celebrate Your Customer
Knowing how to create personalised email campaigns is the difference between sending weak messaging and actually seeing positive ROI from your email marketing efforts. All day, every day, consumers...
How To Make Your Email Stand Out: 5 Simple Techniques for eCommerce Brands
A slot in your customers’ inbox is valuable real estate. They get new contacts from eCommerce brands everyday. But if you're wondering how to make your email stand out, we have 5 simple techniques...
How Klaviyo Email Marketing Became Everyone’s Favourite eCommerce ESP
Klaviyo is the kingpin of email marketing. In this blog we’ll tell you everything you need to know about this titan of the space and how to use them to improve your sends. Klaviyo is here to boss...