From email pains to ...
How we helped aachieve $386,842.42 from email marketing in 6 months.
Increasing effectiveness from 11% to28%!
How we helped aachieve $386,842.42 from email marketing in 6 months.
Increasing effectiveness from 11% to28%!
In January 2022, we began working with,
a Canadian ergonomic office furniture company, looking for ways to help them improve sales through an updated email marketing campaign. We dove deep into their Klaviyo and Shopify accounts, performing an extensive audit through which we uncovered issues holding them back.
We officially put the campaign into effect on February 2nd, 2022, sending out emails on their behalf.
They started achieving
Six months later, we had them on a passive income generating roll, and now the money is flowing in—fast!
Six months later, we had them on a passive income generating roll, and now the money is flowing in—fast!
About the Brand
EFFYDESK was founded in 2019 and quickly established itself as one of the leading ergonomic standing desk suppliers in Canada.
Based out of Vancouver, British Columbia, EFFYDESK’s product catalog features exceptional office furniture, including office chairs, standing desks, and home office accessories.
The
After signing up with this top-tier Canadian standing desk brand as a client, 2022 did not start well for EFFYDESK. With the delivery of a lackluster Happy New Year’s email, we knew our work was cut out for us.
For the 10 months before this, from March 2021 to December 2021, they were generating an average of $4,000 per month per campaign, sending out only one or two emails per month with poor design, copy, and segmentation.
The flows were no better,
The Viewed Product metric had stopped fetching data, leading to a potential loss of sales
Crazy wait times in the post-purchase flow
(one was 100 days)
Non-working metrics in the Added to Cart flow
Sending only one email for the Browse Abandonment flow
The Open, Click, and Placed Order metrics grew worse over time
So we rolled up our collective sleeves and got to work.
Our Solution
The first campaign that we sent, with a focus on Valentine’s Day, quickly became their second best performing campaign, with a whopping $17,000 earned—topped only by their 2020 Black Friday discount email, which had brought in over $19,000.
Our Solution
The first campaign that we sent, with a focus on Valentine’s Day, quickly became their second best performing campaign, with a whopping $17,000 earned—topped only by their 2020 Black Friday discount email, which had brought in over $19,000.
This Campaign earned $17,000!
We came close to surpassing it eight weeks later with a Spring Sale campaign, hitting at just $60 under their best performing campaign so far!
From here on in, it was all about…
01
Ensuring correct segmentation
Growing list size
02
03
Increasing focus and continuing promotion of best-selling products (three of their products make up 74% of their total sales!)
Creating brand awareness and trust, utilizing a light-hearted approach to the copy and design
04
05
06
07
Using on-point and clearly defined design to excite the eyes
With 24 campaigns in the past 6 months this has netted
the brand a total of $205,247.21 in email campaign revenue (that they would not have possibly achieved without us).
And they are now generating(as reported on August 1st of, 2022)
Granted, without us, they may have achieved $23,652 in campaign revenue themselves* between February 1st and July 31st 2022, so deduct this from the $205,247.21 to reach $181,595.21 – the extra we earned them from email campaigns.
*Explanation of the $23,652…
On average, they were achieving $3942 in campaign revenue per month for the 10 months between March 2021 and January 2022.
The monthly average we are achieving for them is $34,207.87, almost a $30,000 per month difference from campaigns alone!
Granted, without us, they may have achieved $23,652 in campaign revenue themselves* between February 1st and July 31st 2022, so deduct this from the $205,247.21 to reach $181,595.21 – the extra we earned them from email campaigns.
Since we can’t measure exactly how much extra our flows have generated per month, if we go from the view that the brand were earning 11% from email marketing as a total, with 8% of this from flows, and we are now generating 28%, and 23% is coming from the flows this gradual increase to what is now a consistent 15% difference per month totals in the region of an extra $202354.44 from the flows.
This is a total of $386,842.42 generated for EFFYDESK by us. Broken down by $181,595.21 in campaigns and $202,354.44 from flows.
And we continue to generate a total extra of $93,638 per month ($30k approx from campaigns, and the rest from flows that they would not otherwise have achieved without us).
Therefore for the next 6 months, we foresee generating another total of $543,828 which would mean extra email revenue of $930,670.42 since we started.
This figure is based on zero growth for EFFYDESK,
We submitted
24 campaigns between Feb 2nd & July 31st
Generating a
We submitted
24 campaigns between
Feb 2nd & July 31st
Generating a
Total revenue of
$197,015.95
CLOSING THOUGHTS
“When you work with a fire brand that has everything down except for email marketing, it’s not that difficult to generate a tonne of extra revenue, provided they have products that their customers already love and appreciate alongside a good amount of subscribers to work with who just need to be inspired to engage a little more—through high-quality copy and design, with the technical and strategy also taken care of.”
Tom Teal, Email Copywriter, and DZD Owner
As is clear from the Slack communication shown here from August 2nd, 2022, the client was extremely pleased with the overall success.
