Our unique approach to email marketing has been recognised in the Best Loyalty-Focused Flow category at the Klaviyo Klicks Awards.
Making an impression in the world of digital marketing is no easy task.
Yet, Drop Zero Digital has managed not just to stand out but to shine brightly enough to catch the eye of the prestigious Klicks Awards.
That’s right, we recently secured our first nomination in these awards which aim to highlight the best-performing brands in collaboration with the email marketing tool, Klaviyo.
But, before we reveal all about our nomination, let’s discuss the awards in more detail.
What Are The Klaviyo Klicks Awards?
Established in 2022, the Klaviyo Klicks Awards celebrate and highlight the people, brands and campaigns that showcased elite levels of creativity, ingenuity and determination in the world of email marketing.
Naturally, when the parameters for recognition are that lofty, it’s an incredible honour for us to be nominated.
How Were Drop Zero Digital Nominated?
We were nominated in the Best Loyalty-Focused Flow category following the work we did with Kiss My Keto.
If you didn’t already know, Kiss My Keto are an internationally recognised keto diet-friendly snack manufacturer based in Los Angeles.
At Drop Zero Digital, we understand that loyalty isn’t just about repeat business; it’s about creating a bond with customers that feels both personal and profound.
That’s why our approach to email marketing champions personalised messaging that’s tailored specifically to your brand. This approach ensures that we not only speak directly to your clients but resonate and deliver results.
To complete this requirement with Kiss My Keto specifically, we delivered striking email designs that stand out in their customers’ inboxes. We also prioritised the placement of offers and ensured the email content matched their brand tone perfectly.
But what is the Best Loyalty-Focused Flow category at The Klicks Awards all about?
Best Loyalty-Focused Flow Explained
Loyalty Flow email campaigns are automatically generated email strategies that are triggered when customers complete a certain action on your page – such as making a purchase or subscribing to your newsletter.
These customer loyalty-based flows have been used as a proven way to improve eCommerce email campaigns for over a decade.
Focused on giving subscribers exclusive access to savings and offers, these campaigns help brands resonate with target audiences on a deeper level.
Going one step further, the ultimate goal of a loyalty-focused email journey is to turn one-off customers into repeat buyers and, eventually, brand ambassadors.
The proof, as they say, is in the pudding. Our loyalty-focused programs have improved client lifetime value dramatically in addition to increasing engagement and transaction rates.
What Being Nominated for Best Loyalty-Focused Flow at The Klicks Awards Means to Us
Being nominated at the Klaviyo Klicks Awards, for us, is recognition of our innovative approach and the tangible results it’s achieved for our clients.
For example, in addition to Kiss My Keto, we were also able to deliver positive email ROI for Tuffwraps, as well as huge increases in revenue for these awesome eCommerce brands:
In addition, it’s a moment of pride for our growing team, as well as a reminder of the impact well-crafted email marketing can have on building lasting customer relationships.
Development Continues with More Clients
Our nomination in the “Best Loyalty-Focused Flow” category is a testament to our commitment to crafting email marketing flows and campaigns that do more than communicate; they connect, celebrate, and cultivate lasting relationships with customers.
Now, we’re excited to push the boundaries of what’s possible in email marketing even further. With each campaign, we learn more about the art of engaging customers in meaningful ways, and we’re committed to using these insights to continue innovating, improving, and inspiring.
Get Industry-Recognised Loyalty-Focused Emails For Your Brand
At Drop Zero Digital, we construct experiences that honour consumers, encourage loyalty and create brands that people love and trust.
Get our industry-recognised approach on your team today and start getting more from your email efforts with our tailored email marketing campaigns.
