A slot in your customers’ inbox is valuable real estate. But how do you create an incredible email that is guaranteed to get seen?
Did you know email marketing is nearly 40 times better at acquiring new customers than Facebook and Twitter? This is awesome news if you’re thinking of including it in your sales approach.
However, to throw another stat at you; Only 24% of sales emails actually get opened. In this blog we’ll talk about these 5 simple tricks of the trade to ensure your message is in that 24%:
- Subject line
- Be personal
- Quality content
- Timing is everything
- Mobile friendly
Before we go on, though, we should say; free to use email templates are great. However, in today’s bustling email sales market, they don’t help you cut through your clients’ noisy inbox like a targeted, custom-made correspondence from Drop Zero Digital’s email marketing approach.
So what simple email techniques can you use to help build communications which actually reach your customer’s eye balls. Our email marketing is proven to reach your clients’ inbox alive, and here’s why:
First impressions matter and your first chance to get your email in your client’s line of vision is your subject line. Don’t be too generic or you risk your email getting tossed straight in the bin on a bulk delete.
47% of subscribers make the decision on whether to open an email based on the subject line, so make sure yours grabs ‘em.
Great subject lines include things like puns and questions or they promise something to the reader. But if you’re thinking about using the latter of those options, make sure you deliver the goods with your content.
Another approach you might like to try is one-word subject lines. In a world of bursting inboxes, sometimes less is more.
There are a couple of ways you can get more personal with your messaging. Following on from subject lines, it’s not a great idea to include your client’s name in the subject. Generally, this gets seen as being too spammy.
However, using your client’s name in the introduction of your content is a great way to break the ice, as well as showing you remember your customers.
Another way of boosting your email campaign effectiveness is having a great flow. We’re not talking about how smooth you are or how well your content runs, although that is important. No, in this instance, we mean flow as in your customer’s journey.
For example, if someone adds something to their basket on your site but didn’t buy, why not drop them an offer email saying “Forgetting something…?” This encourages your customer to continue their purchase journey.
Email segmentation is a great way to ensure that when you’ve got your subscribers, you continually send them relevant, quality content to keep them engaged. Which leads to our next point.
Now you’ve got your subject line down and you’ve called your customer by name, it’s time to dazzle them with your content.
The key factors here are:
- Keep it concise: no one wants to read a super long email full of text
- Striking design: they say a picture tells a thousand words so if you can make your point with imagery, then do it! We use Klaviyo to ensure your email designs are always on point.
- It’s not about you: your email is all about delighting your customers, so give them what they want
- Have a strong CTA: what actions do you want your subscribers to take off the back of the email? Your CTA should make that clear and encourage them to click
Timing is Everything
A strong email marketing campaign is a simple way to make the most of seasonal peaks. But you might want to think about starting this approach before the battle for the inbox even begins.
For example, adding popups to your site offering subscribers early access to a big sale or discount, when they sign up, is great for boosting your prospects list. Plus, you know when that email drops, you’ll stand a better chance of them opening.
In addition, keep an eye on the news. If something happens in the world, and your product can help, then it’s time to carpe diem. Likewise, make sure you’re not hitting your marketplace at a bad time for the product. Nobody wants flip flops in a blizzard.
The final major point to ensure your emails get opened time and again, is by making sure they look great on every platform. Most of your email list will be viewing your email via a phone app. So, make sure your prepped for mobile.
Drop Zero Can Win the Battle
Like we said above, using these five steps is a great way to start improving your email open rates and there are free email marketing tools that can help.
However, if you want to be sure your awesome offers, products, and services are shining like a beacon in your customer’s inbox, then our email marketing approach can help.