Email marketing for eCommerce business has always been a highly lucrative route to market. In fact, the average return on investment for every $1 spent on email marketing is $36. But to truly optimise your sends, you need these 5 things.
Getting the email marketing for your eCommerce store right in 2025 should be top of your agenda. Recent statistics show, 59% of consumers say marketing emails affect their purchase decisions.
But how can your store stand out when every eCommerce and their dog use this channel (including your competitors)?
If you’ve developed your subscriber list, either through popups or other promotions, and you’re ready to get the most out of your email strategy (and to sell more products), then keep reading as we share our top 5 eCommerce email marketing tips.
Why Should You Invest in eCommerce Email Marketing?
Email marketing is like having a VIP pass to your customers’ inboxes—and your eCommerce brand can use it to drive sales and keep customers coming back for more. Here’s why it works:
- Turn Interest into Sales: Your email subscribers already like you—they signed up, right? Send them exclusive deals or product recommendations they can’t resist. It’s like serving up exactly what they’re craving.
- Keep Them Coming Back: A little post-purchase love goes a long way. Think thank-you notes, product tips, or surprise discounts. Celebrate your customers, show them they matter, and they’ll stick around.
- Stay Top-of-Mind: Regular emails—whether it’s a hot new product launch or a seasonal sale—keep your brand in their thoughts (and their shopping carts).
- Own Your Relationship: Unlike social media, email gives you direct access to your audience. You control the conversation, building trust and loyalty with every send.
Email marketing isn’t just another task; it’s your secret weapon for driving sales and turning one-time buyers into lifelong fans. Make every click count!
5 Proven eCommerce Email Marketing Tips for Success
To cut through and grab your audience by the (eye)balls, you should only be focused on broadcasting exceptional campaigns. Plus, it’s easy to draft a newsletter to send to your entire database, but are you reaching the right people at the right time?
Here’s a quick look at the five things you need to be doing with your email strategy in 2025:
- Optimise send times
- Supercharge your subject lines
- Optimise for device
- Killer design
- Get personal
Now let’s look at each of those five elements of successful eCommerce email marketing in more detail.
1. Timing and Frequency of Your Email Marketing Blasts
You know what it’s like, opening your emails to see mountains of junk or uninteresting bumf cluttering your inbox. Your customers are the same.
Of course, killer designs, snappy hooks and awesome offers are perfect for helping to get eyes on your site. But the battle for crucial inbox real estate begins before that.
If you don’t get the timing of your sends right, you’re risking all of that brilliant messaging getting caught up in the bulk delete without being opened. Timing is everything.
Many believe the best time to send promotional emails is in the morning (between 09:00 – 11:00) or early afternoon (between 13:00 – 15:00). But there’s more to it than that. To truly optimise your sends, it pays to know your audience and when they traditionally check their inboxes. Play around and test timings.
If you don’t time it perfectly, your recipient won’t see the amazing sale you’re running. If you send too many email blasts, you will lose customers. Every industry is different, but it’s crucial to find out when and how often your customers respond best to your email blasts.
Top Tip
Time your emails at (seemingly) random times after the hour. Most people check their phones first thing in the morning or at lunchtime. Brands know this. Time your sends to arrive at times like 07:13 or 13:08 and you’ll beat that email influx and sit pretty at the top of the inbox.
2. Subject Lines
With billions of active email users daily, it’s important to make sure your email doesn’t get lost in your customer’s inbox. Even if your email is seen, if your subject line isn’t captivating enough your customer will never know what your promotion is about. Who wants to send an email blast that never gets opened?
When writing a subject line, be sure to keep these tips in mind:
- Keep it short and sweet (50 characters or less)
- Use personalization
- Be specific and relevant
- Ask questions to pique interest
- Create a sense of urgency
- Use a compelling call to action or CTA
Examples of Sizzling Subject Lines
Still struggling to think how to attract the clicks in your client’s bustling inboxes? Here are some examples of some awesome eCommerce email subject lines (and their drab alternatives):
| Good Subject Lines | Bad Subject Lines |
| 🚨 Last Chance: 50% Off Ends Tonight! | Big Discounts Available Now |
| You’re Invited John: VIP Deals Just for You | Special Offers for Our Customers |
| 🛒 Did You Forget Something John? | Don’t Forget to Buy Your Items |
| 🔥 Trending Now: Shop Bestsellers Today | Check Out Our Products Today |
| Back in Stock: Grab Your Favourite Item John! | Restocked Items Available |
| Only 3 Left! Don’t Miss Out | Limited Items in Stock – Shop Now |
| Exclusive: Early Black Friday Deals Inside 🎁 | Black Friday Discounts Available |
| Feeling Lucky, John? Spin for Your Discount! | Discount Opportunity for All Customers |
| 🎉 Free Shipping! Shop Now to Save More | We Have a Shipping Promotion |
| From Us: Your Special Surprise Awaits 🎁 | Special Gift Available for Shoppers |
3. Device Optimisation
The best email marketing services for eCommerce look great on desktop and mobile devices.
There’s nothing more frustrating than not being able to see an email on your phone because text and images are cut off.
Unless your target audience consists of an older crowd, many people today are checking their inboxes on their phones. Making sure your email blast is responsive is a major element in having a successful email marketing campaign.
Get the Look for Your Emails
Want us to make your brand stand out like this? Drop Zero Digital can create the perfect email for you and offer email marketing solutions.
4. Visual Content
Fact: people respond better to images than copy. Customers are usually looking for a quick solution and don’t want to read a novel to find it.
Visuals are a great way to capture your customer’s attention while helping them grasp the main point of your email blast.
When you can bring awesome design elements together with super-sharp copy to help boost your offering, then yours is the eCommerce marketing earth my friend and everything in it.
5. Personalisation
We’ve saved probably the biggest eCommerce email marketing tip for last.
Personalising your email blasts takes more than just addressing your customer’s name (which is still an important step). Technology allows eCommerce businesses to create email blasts that nurture customers‘ wants and needs.
For instance, if your customer was recently looking at new sofas online, you can see that. That gives you the green light to send an email to them about your current furniture promotion.
When you personalize your email blasts to your customers, you have a higher chance of driving more sales. It can be time-consuming to maintain this quality of work, so it might be worth looking into an email marketing agency that can add Klaviyo to your campaigns.
Consider Email Marketing Service Today
Managing email marketing campaigns can be a full-time job, and more. That’s why you should consider looking into an email marketing agency for help.
Drop Zero Digital, you can expect help with:
- Email marketing insights
- Graphic design
- World-class copywriting
- Master strategies
- Email retention
- And a whole lot more
Discover more about how we can energise your sends, drive conversions, maximise revenue and turn one-time buyers into brand ambassadors with specialist eCommerce email marketing campaigns.
