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How to Segment Your Email List for Better Targeting and Engagement

How to Segment Your Email List for Better Targeting and Engagement

by Eunise Q. | Nov 25, 2024 | Email Marketing

Growing your subscriber list is the goal for most businesses, but building is only the start when it comes to getting the most from your email marketing. Next, you need to know how to segment your email lists to ensure you’re constantly engaging your audience....
5 Expert eCommerce Email Marketing Tips You Need to Know in 2025

5 Expert eCommerce Email Marketing Tips You Need to Know in 2025

by Tom_brightone | Nov 21, 2024 | Email Marketing

Email marketing for eCommerce business has always been a highly lucrative route to market. In fact, the average return on investment for every $1 spent on email marketing is $36. But to truly optimise your sends, you need these 5 things.  Getting the email marketing...
What Are CTAs in Email Marketing? A Brief Guide to Call-to-Action’s

What Are CTAs in Email Marketing? A Brief Guide to Call-to-Action’s

by Tom_brightone | Nov 20, 2024 | Email Marketing

You’ve probably heard the term ‘CTA’ a million times when marketing your brand. But what are CTA’s in email marketing and how can they help drive revenue? A call-to-action (aka CTA) is something you’ve probably heard a lot in the online...
Nurturing Or Selling in Email Marketing: Which is Better For eCommerce Brands?

Nurturing Or Selling in Email Marketing: Which is Better For eCommerce Brands?

by Tom_brightone | Nov 15, 2024 | Email Marketing

One of the questions you may repeatedly hit upon when it comes to developing effective email marketing centres around nurturing or selling to your customers. Should you be doing one more than the other? What is the best approach to upping your email ROI? According to...
How to Collect Emails: 13 Simple Strategies For Building Your Subscribers

How to Collect Emails: 13 Simple Strategies For Building Your Subscribers

by Bharat Devana | Nov 8, 2024 | Email Marketing

Knowing how to collect emails is the biggest skill for eCommerce marketing teams. Growing your business’s subscriber list can mean the difference between stagnating and driving revenue. It’s predicted that by 2026, there will be an estimated 4.73 billion email...
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