A slot in your customers’ inbox is valuable real estate. They get new contacts from eCommerce brands everyday. But if you’re wondering how to make your email stand out, we have 5 simple techniques that you can implement today to enhance your open rates and revenue.
Did you know email marketing is nearly 40 times better at acquiring new customers than Facebook and Twitter?
This is awesome news if you’re thinking of including it in your sales approach.
But if you don’t know how to make your emails stand out in your customers’ inboxes, then it can be difficult to see the benefits. And when you consider that only 24% of sales emails actually get opened, not many brands are getting it right.
In this blog we’ll talk about these 5 simple tricks of the trade to ensure your message is in that 24%:
How To Make Your Email Stand Out: 5 Tips
When you’ve gone through the process of using popups or other subscriber growth tactics, you want to know that your sends can penetrate and be seen.
- Subject line
- Be personal
- Quality content
- Timing is everything
- Mobile friendly
Before we go on, though, we should say; free to use email templates are great. However, in today’s bustling email sales market, they don’t help you cut through your clients’ noisy inbox like a targeted, custom-made correspondence from Drop Zero Digital’s email marketing approach.
So what simple email techniques can you use to help build communications which actually reach your customer’s eye balls? Our email marketing is proven to reach your clients’ inbox alive – just look what we did in terms of email ROI for Tuffwraps here’s why:
1. Subject Line
First impressions matter and your first chance to get your email in your client’s line of vision is your subject line. Don’t be too generic or you risk your email getting tossed straight in the bin on a bulk delete.
64% of subscribers make the decision on whether to open an email based on the subject line, so make sure yours grabs ‘em.
Great subject lines include things like puns and questions or they promise something to the reader. But if you’re thinking about using the latter of those options, make sure you deliver the goods with your content.
Another approach to try is one-word subject lines. In a world of bursting inboxes, sometimes less is more.
2. Be Personal
There are a couple of ways you can get more personal with your messaging. Following on from subject lines, it’s not a great idea to include your client’s name in the subject. Generally, this gets seen as being too spammy.
However, using your client’s name in the introduction of your content is a great way to break the ice, as well as showing you remember your customers.
Another way of boosting your email campaign effectiveness is having a great flow. We’re not talking about how smooth you are or how well your content runs, although that is important. No, in this instance, we mean flow as in your customer’s journey.
For example, if someone adds something to their basket on your site but didn’t buy, why not drop them an offer email saying “Forgetting something…?” This encourages your customer to continue their purchase journey.
Email segmentation is a great way to ensure that when you’ve got your subscribers, you continually send them relevant, quality content to keep them engaged. It also means you have the chance to choose between nurturing and selling to your audience – because not every send needs to be a selling point.
3. Quality Content
Now you’ve got your subject line down and you’ve called your customer by name, it’s time to dazzle them with your content and super sharp email design.
The key factors here are:
- Keep it concise: no one wants to read a super long email full of text
- Striking design: they say a picture tells a thousand words so if you can make your point with imagery, then do it! We use Klaviyo to ensure your email designs are always on point.
- It’s not about you: your email is all about delighting your customers, so give them what they want
- Have a strong CTA: what actions do you want your subscribers to take off the back of the email? Your CTA should make that clear and encourage them to click
Get the power of our proven revenue-generating email marketing campaigns on your side
4. Timing is Everything
One of our top tips for creating strong email marketing campaigns is a simple way to make the most of seasonal peaks. But you might want to think about starting this approach before the battle for the inbox even begins.
For example, adding popups to your site offering subscribers early access to a big sale or discount, when they sign up, is great for boosting your prospects list. Plus, you know when that email drops, you’ll stand a better chance of boosting your open rates.
In addition, keep an eye on the news. If something happens in the world, and your product can help, then it’s time to carpe diem. Likewise, make sure you’re not hitting your marketplace at a bad time for the product. Nobody wants flip flops in a blizzard.
Likewise, you want to be sure that your email content is making it to your audience when they are actively seeking your products. This is where email automations can help. Introducing core flows means your prospects enter your mailing list and receive personalised emails whenever they complete a certain action – from clicking to sign-up to viewing your products.
5. Mobile Friendly
The final major point when it comes to improving your email campaigns and ensuring they get opened time and again, is by making sure they look great on every platform.
Most of your email list will be viewing your email via a phone app. So, make sure you’re prepped for mobile.
Drop Zero Campaigns Know How to Win the Battle
Like we said above, using these five steps is a great way to start improving your email open rates and there are free email marketing tools that can help.
However, if you want to be sure your awesome offers, products, and services are shining like a beacon in your customer’s inbox, then our bespoke email marketing approach can help.
