The Rise Of An Email Titan – How Klaviyo Grew To Become Everyone’s Favourite ESP

November 11, 2021
Klaviyo email marketing logo

Klaviyo is the kingpin of email marketing. In this blog we’ll tell you everything you need to know about this titan of the space and how to use them to improve your sends.

Email marketing can boost your profits
Klaviyo is here to boss you marketing. Image from Pixabay

Email marketing has been in force for as long as the internet has been in existence. It’s also one of the best ways for online stores and e-commerce brands to promote their business and improve sales. 

Plus, it’s an incredible tool to acquire new customers while staying in touch with old ones. Take this method as a virtual door-to-door salesman of the present day. 

With various email service providers (ESP) out there, such as Mail Chimp, Active Campaign, Hubspot and others, providing platforms for business owners to sell their products and keep up with customers. Klaviyo stands out as one of the best ESPs

Let’s look at the amazing growth of this platform and the benefits that Klaviyo offers to online brands.

First, What is Klaviyo

Klaviyo is a cloud-based email automation and SMS marketing software. Founded in 2012 by Andrew Bialecki and Ed Hallen. The ESP software helps eCommerce businesses grow their sales by making it easier to automate their email, Facebook and Instagram campaigns. 

It gathers customer data and provides methods on how online brands can capitalise on the information collected. This helps create a personalised experience for the customer through social media ads, popups, email campaigns and SMS marketing

Klaviyo email marketing
Find out how Klaviyo can super-charge your email marketing solution. Image from Klaviyo.

A Brief History Kalviyo

Unlike other ESP’s, Klaviyo has had a very interesting start. It was initially created as a website to catalogue the dates and locations of running races. 

But today, it’s the champion of email marketing. Beating other platforms with a private market valuation of $9.5 billion as of 2021. 

When one of the founders realised there was a need to connect businesses with their customers seamlessly, he joined forces with Ed to turn the lifestyle business into an effective, powerful and innovative email marketing tool.

Find out how Klaviyo can assist with your email marketing
Klaviyo is the champion of email marketing. Image from Pixabay

While Andrew was the tech guy, Ed was the marketing guy who acquired customers for the company. 

They made an application that could send emails with the help of data analytics and customization. After launching the business in 2012, it received immediate acclaim and skyrocketed in growth year after year. 

This accelerative development received attention from wealthy investors and this year, they raised $320 million for their Series D funding round. 

With a customer base now at 70,000, users are spread across 120 countries, although the majority of customers are based in North America and Europe. In addition, it’s rating on G2 Crowd is 4.6/5 stars.

What is the reason behind this explosive growth?

Simplicity, user friendliness, and, coming a close third, the ability to track and predict revenue.

7 top features and benefits of Klaviyo:

Unique Functions Which Generate More Revenue

Unlike other platforms, Klaviyo is designed to help a brand owner grow sales by building effective email campaigns, social media ads and SMS marketing tools targeted at your specific audience. These functions help generate more revenue, which leads to brand growth.


It can be integrated with Shopify, Instagram and Facebook to help store owners on these platforms make more sales, get more traffic and increase clicks to their ads through its super targeted marketing campaigns.


For cost, Klaviyo is less expensive. For instance, it might seem like other platforms  have lower fees. But adding up the total cost of ownership shows that Klaviyo is a smarter choice. The pricing is also on a per-service per month basis.


Unlike other ESPs, Klaviyo’s dynamic email segmentation engine helps you divide your customers into specified categories. Allowing you to create custom campaigns that target the specified audience and also communicate with them based on the categories.


With Klaviyo, you can communicate with your customers through social media, web, email, or the app using segmentation to personalise your messages. It also allows you to send a customised follow-up message. This improves your relationship with your customers and keeps your brand consistent. Its automation is also top grade and can help you send emails based on customer behaviour.

Customer Management vs. List Management 

Customer management is better as it helps you relate with and manage your customers according to the data you’ve gathered with the form builder. This gives you better insights into how to satisfy their needs and serve them well.

Data Protection

Klaviyo also protects you by keeping your data collection up to date and in compliance with Data Privacy Laws.

Klaviyo – The New “Go To” Titan ESP for Online Businesses

Drop Zero Digital are not the only brand utilising Klaviyo’s excellent features for email marketing. That is why a good number of businesses are leaving other email marketing platforms and migrating to this business-friendly platform.

For an application that was introduced some years ago, a lot of online store owners prefer Klaviyo to other top ESP platforms. Brands like Proozy have increased their revenue by 1000%.

Klaviyo has no plans of backing down and has shown that it wants to expand its geographic focus and also concentrate on customer verticals such as healthcare, financial services and non-profits. 

We are in an age where the more you can do, the better this is for everyone. That is what Klaviyo is here to achieve in the world of email marketing. It is now known as an email titan and is leading the market. The platform is here to stay and is ready to get the right information, to the right people, at the right time.

Book a call with our team today to discuss how we can utilise Klaviyo to supercharge your email marketing strategy.

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