Ad costs are climbing fast. How can businesses keep up? As digital ad competition intensifies and expenses continue to soar, companies find that acquiring new customers is less efficient than it...
DZD Blog
Discover more with the latest articles, news, and features on digital marketing
How to Collect Emails: 13 Simple Strategies You Can Implement Now
It’s predicted that by 2026, there will be an estimated 4.73 billion email users globally. So, why wouldn’t you want to be reaching as many of them as possible? Let’s be real: You could use hundreds...
How We Delivered A 79% Increase in Email ROI for Tuffwraps
Increasing email return on investment is a huge challenge for most eCommerce brands. You need to know what your end user subscribers and customers want and how to engage them with your design and...
How Our Innovative Approach Earned a Best Loyalty-Focused Flow Nomination at the Klaviyo Klicks Awards
Our unique approach to email marketing has been recognised in the Best Loyalty-Focused Flow category at the Klaviyo Klicks Awards. Making an impression in the world of digital marketing is no easy...
Creating Personalized Email Marketing Campaigns That Celebrate Your Customer
"We were recently featured on the fantastic SEO service agency Site Visibility's website with this article, featured on their blog. Check out their full range of incredible SEO services and contact...
Proven Tips To Supercharge Your Email Marketing Campaigns – Part 2
Marketing is not only about reaching a customer’s inbox but also driving engagement - Image from Pixabay In the last article, we saw that marketing is not only about reaching a customer’s inbox, but...
Proven Tips To Supercharge Your Email Marketing Campaigns – Part 1
Email marketing can up your sales conversions by up to 14 percent. Are you doing it right? Your average subscriber wakes up and probably begins their day checking emails. They swipe away without...
Stop Sending Campaigns to Everyone, Send Them to These Segments
Segmenting your email audience can hold the key to unlocking your online sales potential. Getting you email segments right can unlock your whole marketing...
These 5 Simple Techniques Will Make Your Email Stand Out in Your Customers’ Inbox
A slot in your customers’ inbox is valuable real estate. But how do you create an incredible email that is guaranteed to get seen? How can you make sure you stand out in your customer's inbox? Photo...
Popup Best Practices for your Ecommerce Store
Popups have become something of a dirty word when it comes to online promotions in recent years. But, when used correctly, they can be your email marketing campaign’s biggest ally. Timing your...
Top 3 Email Automation Strategies That Convert Like Crazy
These three email automation strategies will have your customers wondering how you know them so well. Email automations are perfect for developing your customer relationships. Image from Pexels To...
Connecting Vs Selling to Your Audience with Email Marketing
One of the questions you may repeatedly hit upon when it comes to developing effective email marketing centres around nurturing or selling. Should you be nurturing or selling to your audience...
The Rise Of An Email Titan – How Klaviyo Grew To Become Everyone’s Favourite ESP
Klaviyo is the kingpin of email marketing. In this blog we’ll tell you everything you need to know about this titan of the space and how to use them to improve your sends. Klaviyo is here to boss...
Call To Action: A Brief Guide on CTA’s in Email Marketing
A call-to-action (aka CTA) is something you've probably heard a lot in the online marketing world. This blog post is a short guide to CTAs in the context of email marketing. What are CTAs? And why...
5 Elements of Effective Email Marketing for an Ecommerce Business
Did you know more than 306 billion emails are sent and received each day? If you thought email marketing was dead, you're sadly mistaken. How to start getting your ecommerce businesses' email...